American officials say that Pakistan’s pledge to fight Al Qaeda and Taliban militants in the restive tribal areas is being weakened by disagreements in the Pakistani military and security forces over what their priority should be.

I was quite impressed with this concept. How often do you think in your lifetime about getting an eye test? What are the odds of you going out to get a new pair of glasses if you deem the old ones still OK? The above “eye exam” is actually a leaflet...

FAADA (Foundation for adoption, sponsorship and defense of the Animals) came out with a poignant advertising campaign concerning the slaughter of baby animals for fur. It vividly depicts “the other side” or what if they were our babies. Contrapunto,...

BBDO, New York will be handling the campaign for Fed-Ex. The existing online banner ads take you out their website at Experience.FedEx.com. Their “This is the world-This is how the world does business” idea is great and certainly adds pizzazz. Expect...

Now that you have probably seen the video let me tell you that I was happy with the concept but I still think a woman would have done a better job. Be it anything, women sell it best. The video “How We Met” is about how a young man and woman met and...

What could possibly be left for sponsors to make do into adspaces. HANDS! Hands showcasing rings and other accessories were common but now another idea has been given shape. They are calling it Handvertising. “Handvertisers” or people who will have...

Advico Young & Rubicam of Zurich, Switzerland have come out with a campaign for Multiple Sclerosis. Its quite vivid in its approach and sends the message across with consummate ease. The posters cover Multiple Sclerosis symptoms such as...

Now here is a campaign which will send your pulse racing. Men’s underwear being modeled by women. Most men would comment “not my thing” and walk away but honestly, doesn’t it add that element of ooh la la? Their punch line says it all - “Men don’t...

Leo Burnett, Rome, Italy has come out with some amazing ads highlighting paper wastage and the need for re-plantation of trees for CTS. In recent years the Amazon in particular has experienced high levels of deforestation, including the largest...

At the recently concluded London International Awards, Saatchi & Saatchi won the Gold Prize (Ambient Indoor)for their campaign - World Wildlife Foundation “Save Paper, Save The Planet”. It highlights the plight of South American...